About us

For Seb, oral health had already become personal. Like millions of people, he had struggled with periodontitis, which made us start questioning something most of us rarely think twice about: the products we use to brush our teeth every single day.

In 2025, those conversations started turning into an idea.

Could we make daily oral care simpler, smarter, and more sustainable?

No bulky plastic tubes. No unnecessary ingredients. Just an effective daily routine built around modern oral-care science - in one tiny tablet.

After months of research, development, testing, and plenty of late-night conversations, NovaTabz launched in early 2026.

Small tablet. Bigger purpose.

NovaTabz isn't just about reinventing toothpaste.

We’re both building this company with the future in mind. We want our kids to grow up on a planet that works for them — and we believe businesses have a responsibility to help make that possible.

Traditional toothpaste has relied on disposable plastic tubes for generations. We thought something you use twice every day could be designed differently.

That's why NovaTabz is built around a simple idea: less waste, less unnecessary stuff, and a better way to take care of your teeth.

We know a toothpaste tablet alone won't change the planet. But millions of small everyday choices can add up.

And brushing your teeth feels like a pretty good place to start.

Alex & Seb
Founders, NovaTabz