Why We Made a Toothpaste Tablet

Most toothpaste hasn't really changed in 50 years. A plastic tube, a water-based paste, a foaming agent that hasn't been reconsidered since the 1940s, and a list of preservatives needed to keep bacteria from growing inside the tube before it reaches your bathroom.

We thought it was time for a rethink. Here's what changed when we built a toothpaste from scratch as a tablet and why each decision matters.

No Water, No Preservatives Needed

Traditional toothpaste is mostly water. Water is also what bacteria need to grow, which is why every tube needs preservatives, i.e. sodium benzoate, parabens, or similar to stay shelf-stable for years.

Tablets are anhydrous. No water means no need for synthetic preservatives. It's a simpler formula by default.

No SLS

Sodium lauryl sulfate (SLS) is the foaming agent in most conventional toothpaste. It's cheap and effective at making paste feel "clean," but it's also a known irritant. Multiple studies have linked SLS to recurrent mouth ulcers (canker sores) in susceptible people, and it can disrupt the soft tissue lining of the mouth.

We use sodium cocoyl isethionate instead, a much milder, coconut-derived surfactant that cleans without the irritation.

Nano-Hydroxyapatite for Remineralization

Hydroxyapatite is the mineral your tooth enamel is actually made of. The nano-particle form (n-HA) has been used in Japan since the 1980s as a remineralizing agent, and it's increasingly common in premium oral care worldwide. It helps repair early enamel damage and reduce sensitivity, a genuinely modern alternative or complement to fluoride.

Xylitol Instead of Sugar Alcohols That Don't Do Anything

Xylitol isn't just a sweetener. It's one of the few ingredients in oral care with strong evidence behind it: it specifically reduces Streptococcus mutans, the bacterium most responsible for cavities, without broadly disrupting the rest of the oral microbiome. We make it a featured ingredient, not a background sweetener.

Zinc Citrate for Breath and Gums

Zinc citrate is a gentle, well-tolerated ingredient that helps with breath freshness and gum health. It's antimicrobial enough to be useful, mild enough not to damage tissue.

Real Peppermint, Not Synthetic

We use natural peppermint flavour, peppermint oil, and menthol, the actual plant-derived versions instead of synthetic flavour blends.

Less Plastic, Less Waste

A traditional toothpaste tube is multi-layer plastic and aluminum, which is functionally non-recyclable in most municipal systems. Tablets ship in compact, often refillable, low-waste packaging. For a product you replace every couple of months for your entire life, that adds up.

What's the Catch?

Honestly, the main one is texture. Tablets don't foam the way paste does, there's no thick lather, just a clean feel. Some people love it immediately; others take a week to adjust. The cleaning effectiveness is the same; the sensory experience is different.

Our Full Ingredient List

We don't hide anything:

Xylitol, Sorbitol, Natural Peppermint Flavor, Microcrystalline Cellulose, nano-Hydroxyapatite, Sodium Cocoyl Isethionate, Silica, Arabic Gum, Peppermint Oil, Menthol, Sodium Bicarbonate, Ammonium Glycyrrhizinate, Xanthan Gum, Tapioca Starch, Zinc Citrate, Vanilla Powder.

No SLS. No parabens. No synthetic preservatives. No artificial sweeteners. No microplastics.

The Point

We're not going to tell you our tablets prevent disease or protect your brain. We're going to tell you they clean your teeth using better ingredients, in better packaging, without the things you didn't want in your mouth in the first place.