The Tube Is the Problem: A Cleaner Way to Brush

For decades, toothpaste has come with one thing we rarely question: the tube.

We use it twice a day, squeeze out the last bit of toothpaste, and throw it away. Then we buy another one.

It’s a routine most of us have followed our entire lives. But does toothpaste actually need a tube?

We don’t think so.

One Tube. Then Landfill.

Traditional toothpaste tubes are designed for convenience, but once the toothpaste is gone, the packaging has reached the end of its useful life.

And because toothpaste is something we use every single day, those tubes add up.

At NovaTabz, we wanted to rethink the format entirely rather than simply redesign the tube.

The result? Toothpaste without the tube.

Swap the Tube for a Jar

NovaTabz turns your everyday toothpaste into a simple tablet.

Take one tablet, chew it, brush with a wet toothbrush, and rinse as usual. No squeezing. No messy tube. No toothpaste exploding inside your travel bag.

And instead of another disposable tube, NovaTabz comes in a reusable glass jar that's recyclable and refill-ready.

It’s a small change to a routine you already have.

Read the List

We also believe oral care shouldn't need an unnecessarily complicated formula.

NovaTabz Peppermint Toothpaste Tablets are:

✓ Fluoride-free
✓ Preservative-free
✓ SLS-free
✓ Vegan
✓ Plastic-tube free
✓ Travel-friendly

And they're formulated with nano-hydroxyapatite (n-HAp), an ingredient increasingly used in modern oral-care formulations.

Simple format. Thoughtful ingredients. Nothing to squeeze out of a tube.

Better at Home. Even Better on the Go.

There’s another benefit you notice the moment you travel.

No liquids. No leaking toothpaste. No half-empty tube taking up space in your toiletry bag.

Just take the number of tablets you need and go.

Whether you're heading to the gym, the office, or across the world, toothpaste tablets make brushing remarkably simple.

Is It Time to Ditch the Tube?

Changing your entire routine can be difficult.

Changing the format of your toothpaste isn't.

Chew. Brush. Smile.

One tablet at a time, NovaTabz is rethinking one of the most ordinary products in your bathroom.

Ready to swap the tube for a jar?

Shop NovaTabz Toothpaste Tablets

Cleaner format. Less plastic. A simpler way to brush.